Whenever we create a new merch line for tour we are constantly thinking, “How do we create an experience for our fans where they don’t feel like they’re just walking into a generic band t-shirt store?”. We want our designs to reflect not only our music and our brand, but also who we are as individuals. We try to derive as much influence as possible from what’s in to what is going to be in, from quotes, jokes, different cuts of cloth, etc. We need to want to wear it as bad as you do for it to pass on being created for sale.
Interaction is another big point for us. We pay attention to your favorite songs, lyrics, and even inside jokes to make something that you can take home that’s not just “merch” but an experience. For instance, we’ve been having fun joking around with you by saying the word heck and censoring it, that inside joke has turned into a hat. “Who the H*ck is Set It Off?”. We noticed you’ve taken a liking to our song Hypnotized so we created a pop art rendition of a woman Hypnotized with diamonds in her eyes. We’ve seen a lot of you starting to use patches so we made iron on patches so you can customize anything you want! Whatever we do with this band, we do with you in mind and we hope it reflects onto everything we release.
View the Complete Tour Line Here: https://absolutemerch.com/pages/lookbook