The Used Heartwork Campaign
For this week’s merch spotlight, we are shining bright on The Used. We had the honor to work on the campaign for their new album, Heartwork. This included: multiple limited edition drops over the course of the pre-order, as well as some bundles that we’re extremely proud of. Just take a look for yourself, they’re so dope! Even more amazing, the album ended up landing at #3 on the current album charts! How crazy is that?
Do you find yourself browsing the top charts as much as I do? No? Well, you should. Apart from being on the Current Album chart, they also were seen on the #2 spot on both, Independent Albums and Current Alternative. Stoked!
While we’re on the topic of this drop being iconic, I thought I’d finish it off with a personal favorite of mine from this campaign. Everything about this drop was so well calculated and creative. Each design was hidden behind a Tarot card, which turned to reveal the item on the day of the launch. Every week was so exciting to see the cards turn over, it was such a fun little mystery game!
Take a look at all the items here!
Julianna Taylor